Justin’s motivation behind his new build came from getting back into riding bikes as an adult. “I raced BMX as a kid for years and years and, now at 36 years old and a father of two, my kids are showing interest in mountain biking and bikes in general, my wife also.” Justin met his friend and bike builder Joey Isbell through the purchase of his first bike last year in 2020. “As I started to toss new parts at an already sound bike Joey made the suggestion of doing a fully custom build, as I had approached him about a downhill bike. We both kicked around a ton of options and finally decided an enduro build would be the best all-around bike. We wanted to build something that would perform just how it looked, like a million bucks. I think Joey achieved every bit of that. The Ride Cyclery went above and beyond on this dream build of mine. This Kona Process X has opened my eyes to an entirely new category of bike.”

In case you couldn’t tell from the first image, Justin went for a gold theme with this his Process X. Its all kicked off with a very bling gold SRAM XX1 drivetrain, including XX1 cassette, XX1 gold carbon derailleur, XX1 gold chain, and XX1 gold cranks. Cranfield Crampon ultimate pedals transfer all the watts.
Kashima is basically gold right? Fox Factory 38’s in Kashima keep the front end under control while…
… a Fox Factory DPX2 shock takes care of the rear.
Braking is looked after with a set of TRP i9 gold edition brakes and matching TRP 42 rotors. Deity Black label bars feature Deity Supracush grips and a Deity Copperhead stem connects it all to the fork.
The wheels feature even more gold, Industry nine hydra hubs are laced to matching 305 rims with a few gold spokes. A Chromag Trailmaster saddle sits atop a Fox Factory dropper post. Maxxis Minion FHR tan walls complete the build.

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